June 24, 2026

The Luce is Ferrari's first-ever fully electric vehicle. It is also Ferrari’s first five-seater - breaking away from traditional two-seat supercar constraints. The luce’s large, sweeping five-door lift back sedan layout is powered by four independent electric motors (one at each wheel) offering a combined 1000+ horsepower. The interior prioritizes physical premium hardware and traditional luxury materials over an entirely digital, touch-only layout. To appease purists, Ferrari added custom accelerometers to the axles that capture and amplify the natural mechanical vibrations of the electric drivetrain, producing an authentic acoustic roar. The bold aesthetic choices and massive structural shift away from Maranello’s historic V8/V12 combustion engines have sparked intense global debate. While design experts praise its "masterclass" cohesion, stock markets reacted skeptically, causing Ferrari shares to drop sharply upon its initial reveal.
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